A digital coach that accompanies you everywhere


The Institute of Marketing has built tools to satisfy the needs of today’s management training. Since those tools will be used to train for many other types of work management besides marketing, it was thought best to set up a new company to avoid confusion.


The company’s own visual identity separates it from its umbrella company, but also functions strongly on its own and works in perfect cooperation with the Institute of Marketing along with Rastor. The arc in the logo functions as a recognizable element in the design of all three brands – with rules that apply to each brand uniquely. Self-development starts here – even when the instructor isn’t present.

For more detailed information on the project: Juuso Kemi, Creative Director +358 50 550 9427 juuso.kemi@staart.fi


Modus operandi turned into an essence of the brand
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