Karjaranta21

Dreams are being outlined

PREMISE

The Housing Fair 2018 will be held in Pori. There are long stretches of undeveloped coastline not far from the centre of Pori. A coincidence? What if the locations were used to build a gorgeous new settlement in time for the Housing Fair? Instead of hesitating, we decided to connect the dots and put the land up for sale.

SOLUTION

Together with the City of Pori, we built a spectacular campaign to improve plot sales. Plots in an area that had previously been thought of as wasteland sold like hot cakes. Welcome to the fair!

For more detailed information on the project: Juuso Kemi, Creative Director +358 50 550 9427 juuso.kemi@staart.fi

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