Merivaara

Modus operandi turned into an essence of the brand

PREMISE

The hospital supplies and equipment manufacturer Merivaara might not be among the most well-known brands, but almost everyone who has ever visited a doctor has used their products. A brand that is focuses strictly on practicalities does not have to be boring, since these clever devices and tools actually save human lives.

SOLUTION

Merivaara’s products have had to be extremely reliable extensions of the hand and mind of doctors, surgeons etc. else they would have been quickly rejected. This idea served as the origin for the entire brand renewal, which places an emphasis on the human intuitiveness of high technology.

For more detailed information on the project: Juuso Kemi, Creative Director +358 50 550 9427 juuso.kemi@staart.fi

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